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Advancing the Science of Mental Performance

PMI is the research division of Premier Sport Psychology, dedicated to understanding and improving human performance through science, data, and applied innovation.

Explore ResearchPMI-developed tools

Trusted Foundations. Exceptional Outcomes.

Foundation

Rooted in 15+ years of applied sport psychology and mental performance practice.

Vision

Producing research that transforms human performance and well-being.

Investment

Built through dedicated funding, expert staff, and cutting-edge tools.

Credibility

Supported by peer-reviewed publications, research partnerships, and scientific rigor.

Insights

Delivering evidence-based findings from athletes, teams, and organizations.

Impact

Bringing research into practice across sport, business, and leadership.

From Research to Application

Our research is translated into practical tools that athletes, coaches, and organizations can use to train, measure, and improve performance.

Premier Mindset
Program

Helping you develop the mental skills known to underlie elite performance.

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Premier Mindset Assessments

Developed by experts in the fields of sport and performance psychology to help athletes identify their growth areas and maximize their performance.

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Biotechnology &
Wearables

Leveraging wearable devices and real-time data analytics to improve performance and well-being.

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Data & Insights

We make our research and data insights visible through open access platforms— sharing summaries of key projects and findings from our work with athletes and organizations.

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Culture by Design, Not by Default

This paper outlines Premier Sport Psychology’s CORE Culture Design framework, which emphasizes shifting from incidental or “default” culture to a “culture by design.” This approach incorporates strategic planning, clear organizational structure, defined processes, and careful recruitment to build an environment designed for resilience, cohesion, and sustainable success.

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Cold Plunging and Intentional Attention

Cold plunging offers more than physical recovery; it provides an opportunity to build mental endurance, focus, and resilience. By training intentional attention (i.e., focus) under controlled stress conditions, we believe athletes can transfer these skills to high-stakes performance environments.

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How Mental Wellness Drives Performance

Wellness and performance aren’t opposing forces, they’re interdependent. When leaders actively model and support reflection, recovery, intentionality, and growth, they create an environment where people thrive, and where performance becomes the natural result of wellbeing. In this paper we highlight five domains that underlie the success of employees, and highlight behaviors and characteristics employers should be aware of to ensure their employees are in a position to thrive.

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explore our premier divisions for
enhanced mental performance
and wellness development

Unlock Your Potential with our Premier Mindset Program App

Elevate your mental game with our mental performance app. The PMP includes assessments, specialized content, AI generated support and goal setting, all targeted to helping you maximize your performance.

Premier Mindset Program

Take Your Game to the Next Level with Sport Psychology Services

Sport Psychology and Performance Service for competitors at every level with individual and team sessions.

Premier Sport Psychology

Harness the Strategies that Drive Success in Sport to Elevate Organizational Talent

Drive success with sports leadership strategies & consulting services tailored to develop high-performing leaders and teams.

Premier Performance Advising

The People Behind PMI

Premier Mindset Institute began with a vision: to formalize the research driving Premier Sport Psychology. Over time, we’ve grown into a dedicated institute producing original research, tools, and data that shape the future of performance psychology.

Meet the Team

Dr. Jake Kaufman

Product Manager, Research and Development Consultant

Dr. Justin Anderson

Founder, CEO, Senior Principal Sport Psychologist

Dr. Mckenzie Bromback

Associate Athletic Counselor, Research Project Specialist, Outreach Content Specialist

Chad Rasmussen

Director of Operations

Esme Reinders

Associate Mental Skills Consultant, Intake Specialist

Dr. Chrissy Holm Haider

Athletic Counselor